Monkeys, Neuroscience, & P90x $200 Million Sold, But “advertising doesn’t work on me” ******This is the second part of a two part series on selling with emotion. You can view Part 1 here.****** The neuroscience of studying monkeys can tell us a lot about buyer behavior in pest control… Including why the general public thinks …
People don’t buy pest control. They buy this instead ******This is the First of a Two Part Series on Selling with Emotion + Logic as a PCO.****** Nobody actually buys pest control services. Which sounds weird, right? Instead, they buy the benefit. The outcome. The transformation. And you may have heard that before – but …
People don’t buy pest control – they buy this instead Read More »
I’m your target customer, and I don’t trust you I’m Lisa. And I’m probably your ideal customer avatar for pest control services. 37-year old female, married, mother of three, homeowner, dog owner Has spiders in the basement, stink bugs in the fall, bald-faced hornets around the deck during the summer. Children scream and flail about …
Line-Cut Google for Leads (no SEO required) The new cashier hollered “I can help whoever’s next over here!” Then a woman decked out in a Santa hat and Christmas tree earrings effortlessly swooped in. We were next in line at the only open checkout lane on Christmas Eve day, and my 9-year-old noticed the death-glare …
Mental Health Effects of Bed Bugs Editor’s Note: Due to the stigma and mental health effects of bed bugs, the real names of those in this article affected by bed bugs have been changed. However their stories and locations are real. As a pest management professional or landlord, you’ve seen the horrific physical results of …
Bed Bug Addendum for Landlords A bed bug addendum is like a map. It outlines everything that needs to happen if bed bugs occur. The best part? It’s a map for BOTH landlords and residents. And, it sets expectations for both parties, before the lease is signed. It’s another document either signed with the lease, …
Reasonable Habitability: What Landlords and Pest Management Professionals Need to Know If you’re a landlord, knowing what reasonable habitability is important so you don’t end up in a lawsuit over things like bed bugs. And if you’re a pest management professional, it’s good to know this landlord-tenant law in order to serve your multi-family housing …
Reasonable Habitability: What Landlords and Pest Control Need to Know Read More »
The Craziest and Most Expensive Bed Bug Lawsuits We’ve Found The trials you face dealing with bed bugs are nowhere near the challenges you could face when bed bugs take …
If a Renter or Resident Gets Bed Bugs, You’re “Itching” For a Lawsuit. Here’s How to Avoid Bed Bug Lawsuits! As a landlord or vacation rental manager, one of your most important duties is ensuring that your tenants are safe and comfortable in their homes. Happy tenants are likely to stay in their homes longer …