Line-Cut Google for Leads (no SEO required)
The new cashier hollered “I can help whoever’s next over here!”
Then a woman decked out in a Santa hat and Christmas tree earrings effortlessly swooped in.
We were next in line at the only open checkout lane on Christmas Eve day, and my 9-year-old noticed the death-glare on my face.
Frustration was welling up inside of me.
My arms and neck tightened, a vein or two surely popping out of my neck and forehead.
My son looked up at me with confused, soft eyes. And I instantly became less alpha female blue heeler, and more toy poodle.
“We’re next, it’s ok. It will be just a minute.”
But by the time the lady in front of us finally finished making payment by check (after dropping the pen twice, checkbook once, and chit-chatting every time in between), the overly-cheerful line-cutter was probably half-way home and jamming to Mariah Carey Christmas music in a minivan with lots of feel-goody bumper stickers. While singing loudly, for sure.
It was then that I realized I couldn’t be mad at this lady who seemed to have been plucked straight out of an Old Navy TV commercial.
I mean, she technically didn’t cut in line.
Instead, she found a new line where nobody else was.
Which is a lot like marketing in Pest Control.
When Google My Business was new, all you had to do was make a quick listing, and you’d be at the top of the list, the “front of the line” if you will.
The same goes for Adwords, Facebook, and even SEO. Remember when all you had to do was use the keyword “Pest Control in Sheboygan” and you’d have leads flocking to you?
As you probably well know, this is no longer the case.
Instead, everybody has jumped on the digital marketing and advertising bandwagon.
And think about it. If most of the pest control companies in your area are hiring an SEO professional, how can you ever be sure you’re in the top 3 or even on page 1?
And paid ads aren’t any better.
The truth is, almost every day I’m hearing or reading about how the cost per lead on digital platforms is skyrocketing. In one instance it’s been estimated that the cost per lead for paid ads doubled from 2019 to 2020, and then doubled AGAIN from 2020 to 2021.
And I’m sure when the 2022 numbers come out they won’t be any better.
Which means in 2023 it’s going to cost you more just to keep growing at the same rate as years prior, when ideally you want to speed up growth and not become stagnant.
Which means it’s time to ethically cut the line. Or rather, bypass the line altogether.
But how do you do that?
How do you bypass Google’s front page results, and even the ads at the top of the page?
It’s actually pretty simple:
You get there first.
You know about your potential customer’s insect problem before they even have time to type G-O-O-G-L-E into their browser.
Before they type in “cheap pest control near me.”
Before they have a chance to see the top 10 on page 1.
Before they see the ads at the top of the search results.
In other words, you bypass the line.
Imagine your inbox full of new leads, each complete with name, phone number, address and type of insect found.
All automated. All leads owned by you. No expensive referral fees.
And these aren’t just any leads.
They’re leads that already trust you and your company. Which as you probably know, is HUGE. Because people buy from those they trust. And I’ll share a bit about the process of getting them to trust you in a bit.
But first, let’s get back to those lines.
Now you’re no longer in a line that keeps growing and that you never get to the front of.
You’ve bypassed the line, and you have quality leads that trust you in your pipeline.
And all of this is on auto-pilot.
If this sounds unattainable, think again. It’s actually pretty simple.
It’s a new form of lead generation called SmartMarketing, and it merges smart, inexpensive, remote technology with physical and digital marketing.
CALL TO ACTION!