I’m Lisa.
And I’m probably your ideal customer avatar for pest control services.
37-year old female, married, mother of three, homeowner, dog owner
Has spiders in the basement, stink bugs in the fall, bald-faced hornets around the deck during the summer.
Children scream and flail about when they see any type of insect, even if it’s a spider the size of a pinhead.
I don’t go to the mechanic, because I feel like I’ll get ripped off.
Sold something I don’t need.
Be overcharged.
I don’t trust the mechanic.
Why don’t I and other women trust the mechanic?
Because many of us know nothing about automobiles.
And most women don’t know much about the pests in their homes, the chemical and other treatments you may use, and the reality and consequences of infestations.
They don’t feel like they have the information they need to make a purchasing decision.
And most of the time, they actually don’t.