I’m your target customer, and I don’t trust you
I’m Lisa.
And I’m probably your ideal customer avatar for pest control services.
37-year old female, married, mother of three, homeowner, dog owner
Has spiders in the basement, stink bugs in the fall, bald-faced hornets around the deck during the summer.
Children scream and flail about when they see any type of insect, even if it’s a spider the size of a pinhead.
I don’t go to the mechanic, because I feel like I’ll get ripped off.
Sold something I don’t need.
Be overcharged.
I don’t trust the mechanic.
Why don’t I and other women trust the mechanic?
Because many of us know nothing about automobiles.
And most women don’t know much about the pests in their homes, the chemical and other treatments you may use, and the reality and consequences of infestations.
They don’t feel like they have the information they need to make a purchasing decision.
And most of the time, they actually don’t.
They don’t know that a single female bed bug can cause an epic infestation and mental health issues.
That carpet beetles can cause damage to rugs, upholstered furniture, and that while they don’t eat humans alive, they also provide valuable bone-cleaning services.
That bald-faced hornets are very aggressive, will attack even when they don’t feel threatened, and can remember faces.
So the obvious solution to gaining trust with your potential clients, is to educate them. To give them the facts.
But we need to get beyond just writing informative blog posts.
Because while that’s great and can boost SEO?
The truth is, most homeowners don’t even know they have a problem that needs to be solved.
And how can they search for a solution, when they don’t even know they have a problem?
They can’t.
That’s why Step 1 in building trust has to be identifying the pest problem for them, before they even know they have a problem.
And to do that, you need to have eyes in their home.
Door knocking is one solution to get in front of them in their home, but the problem with that is that it takes a ton of man-hours and extra employees you may or may not have.
Nothing wrong with door knocking – it works for a lot of businesses.
And the solution I’m going to propose to you doesn’t require any door knocking, but can also be used in conjunction with door knocking as well.
It’s a win-win.
The solution I have for you is a marketing tool that identifies an insect pest for your potential customer (and for you), sends the homeowner emails that educate them on the pest, and makes them feel confident in your business as the solution.
All on auto-pilot.
In other words – it shows them that they have a problem even if they didn’t think they had one, and builds trust in your business, which becomes the obvious solution.
And, it’s all custom-branded with your logo and contact information. They can click to call or email you or to go to your website, or you can be more proactive and contact them first, when the lead hits your inbox.
You just handout, door-hang, or mass-mail our SmartMarketing tool called Pest Identify.
Click here for a short, 90 second video that will give you more information on our product.
After that, click here to schedule a short, 15-20 minute Lead Planning call with Spencer.
